Seethamma Vakitlo Sirimalle Chettu (Translation : The bush vascular plant in Seethamma's Courtyard) additionally spelled as Sitamma Vakitlo Sirimalle Chettu and referred to as as SVSC in Shortform, could be a 2013 Telugu drama film written and directed by Srikanth Addala.The film stars Venkatesh, Mahesh adult male, Anjali and Samantha, with Prakash dominion, Jayasudha and Rohini Hattangadi in supporting roles. The film was created by Dil Raju beneath Sri Venkateswara Creations.The film is being dubbed into Tamil language with the title of Anandam Anandame.
The film was touted to be the primary multi-starrer in up to date Telugu cinema. The film was launched on six October 2011 and photography began on eighteen January 2012 in Visakhapatnam.The sound recording of the film was scored by Mickey J Meyer and also the album was discharged on sixteen Gregorian calendar month 2012. The film was discharged globally on eleven January 2013, received rave reviews from the critics and turned as a blockbuster.
In the city of Relangi lived a person referred to as "Relangi Mavayya" (RM uncle). A middle-class family with 2 sons Peddodu (elder) (Daggubati Venkatesh|A.K.A Venkatesh), Chinnodu (younger) (A.K.A./Prince/Mahesh Babu) and a girl. The RMs sister married into a moneyed family referred to as Vijayawada Manushulu and features a girl Seetha (Anjali). Seetha's lost her folks at kid birth and is said by RM uncle and family. Since childhood Seetha dreams of changing into Peddodu spouse, however he ne'er reciprocates her feelings, he simply calls her "osey" and "yemey?"! Peddodu doesn't wish to modification or please others and is incredibly introspective . Chinnodu, in contrast to his brother o fights for what's right. though the 2 brothers square measure exact opposite nevertheless terribly shut buddies. The RMs families bond get stronger and stronger as their lives square measure fill with day to day incidents.
Everything modified once Peddodu equal his job as a result of he was told by his boss to be additional friendly and to act along with his coworkers. Meanwhile, Seetha's paternal uncle the made family "Vijayawada Manushulu" detected through rumor mill that RM uncle would love Seetha to wed Pedoddu. However, Seetha's paternal uncle (Rao Ramesh) does not need that, Rao Ramesh, in contrast to the remainder of his family is jealous and hates the RMs of their social and economic standing. within the in the meantime Rao Ramesh's older girl is obtaining married and RMs family has been invited out of courtesy. Since RM uncle sends Chinnodu on his behalf. At this wedding Chinoddu sees Geetha (Samantha Ruth Prabhu|A.K.A Samantha), Rao Ramesh's younger girl, and it's love initially sight for each of them. though they have to go their separate ways that once the marriage, they exchange phone numbers and speak on an everyday basis. whereas RMs goes out of city to select up his girl (Abhinaya), he bumps into the newlyweds Rao Ramesh's girl, her husband, and his folks. The boy's folks see RMs girl and set a pelli choopulu (pre-engagement) for her and one in every of their shut friends. though Peddodu doesn't just like the alliance as a result of it came from Vijayawada, Chinnodu convinces him and also the wedding is about.
At the marriage, Relangi Mavayya asks Peddodu to face at the most entrance and greet everybody and Chinnodu to greet as folks square measure seated . the whole Vijayawada family arrives and Rao Ramesh has nothing however sick to talk of Relangi Mavayyas' family. once Peddodu is angry hearing this. Chinnodu tries to win over him to place on a brave face for the sake of their sister and parents' happiness only for the night and type out everything within the morning. However, this causes a friction between the brothers. Although, this friction doesn't last long. Their mother needs Peddodu to travel to Hyderabad along side Chinnodu for employment joined of their relatives United Nations agency had return for the marriage had secure employment for Peddodu. Peddodu reluctantly agrees and tags on. He goes to his relative's workplace for employment however is created to attend for a awfully long-standing, that makes Peddodu angry. He shouts at his relative and leaves the workplace. in the meantime Vijaywada family involves visit Hyderabad and Geetha (Samantha Ruth Prabhu) invitations Chinnodu for lunch. At lunch Chinnodu is surprise to visualize the whole family within the eating place. Even the family is stunned, they invite him to sit down with them and have lunch. Geetha's father finishes up insulting his father whereas conversing with him that makes Chinnodu angry and he lashes back and leaves. Geetha tries to pacify Chinnodu,but they each run into Peddodu accidentally United Nations agency is upset seeing Chinnodu with Viajayawada family. while not soliciting for any details, he like a shot leaves Hyderabad and his stubborn nature upsets Chinnodu. This causes a tension between the brothers until the tip of the moving-picture show.
In the middle of all the stress their father gets into Associate in Nursing accident whereas attempting to save lots of another person and is within the hospital. seems the person he saved could be a son of a detailed relative. The relative realizes that he misunderstood Relangi Mavayya of these years and he apologizes. Tension between the brothers grows additional once Peddodu tries to talk to Chinnodu however Chinnodu says they're sensible for nothing and can't accomplish something. Seetha United Nations agency witnesses this plans to go to [Bhadrachalam] to unravel all their family issues. For the Sri Rama Navami Kalyanam at the Bhadrachalam temple, mayhem rises owing to a brief circuit within the tent. in the meantime Peddodu and Chinnodu be a part of the Police and also the temple coordinators and begin guiding the folks to a safer place. whereas Peddodu saves Geetha and her family from a stampede, Chinnodu damages the electrical device with a rod with the recommendation of a journey Associate in Nursingd therefore putt an finish to the mayhem. once everything calms down Relangi Mavayya praises the 2 brothers for his or her bravery. He makes them perceive the worth of being friends with everybody and amorous folks. This changes the mindsets of the brothers likewise as Geetha's father. The brothers unite and Peddodu declares his love for Seetha expresses it by line of work her by her name. At the tip Seetha's marries Peddodu, Geetha's wedding is planned with Chinnodu and Geetha's father apologizies to Relangi Mavayya. As secure the used brothers gift their granny a collection of golden bangles.
Production
Development
Srikanth Addala, WHO debuted with Kotha Bangaru Lokam (2008), had worked for 2 years on the script of this film. The film was ab initio planned to be created with Pawan Kalyan and Venkatesh, however the previous was replaced with Mahesh.Dil Raju confirmed in early January 2012 that Samantha was a part of the project and would be paired opposite Mahesh adult male. Mick J Meyer was roped in to get the music.K. V. Guhan would handle the filming, whereas Anantha Sreeram and Sirivennela Sitaramasastri are going to be authorship the lyrics for the songs.[9]
Casting
In Nov 2010, it had been rumored that director Srikanth Addala and Dil Raju were aiming to create a multi-starrer film which that they had approached Venkatesh for one in every of the most leads. affected with the script, Venkatesh united to star within the film and instructed Pawan Kalyan for the opposite role. Initial reports instructed that Pawan united to be a part of the film and photography would begin in early or mid-2011. however later it had been rumored that Pawan opted out of the film for unknown reasons. though Venkatesh was committed to the project, Srikanth was unable to zero in on the opposite lead role and therefore the film was thought to be shelved. however in June 2011, news concerning the film yet again surfaced once it had been rumored that Mahesh adult male was keen to try and do the film once Dil Raju and Srikanth met him whereas shooting for Dookudu at Hyderabad. In Gregorian calendar month 2011, it had been rumored that Venkatesh and Mahesh are going to be a part of Seethamma Vakitlo Sirimalle chettu and photography can begin in Gregorian calendar month 2011.In Gregorian calendar month 2011, Venkatesh met Mahesh on the sets of Dookudu thereby strengthening the claims of them operating along. In early Gregorian calendar month, the film was formally launched and it had been rumored that Mahesh Babu's Dookudu co-star Samantha was solid for the film.At the launch of the show, it had been conjointly disclosed that Venkatesh and Mahesh would play brothers within the film which Prakash dominion was solid for the role of their father within the film. it had been rumored that the manufacturers of the film were having a tricky time to find AN actor to star opposite Venkatesh. it had been rumored that Trisha Krishnan was solid within the film, WHO but unemployed the claims. it had been later rumored that Nayantara was fascinated by the project, however wasn't chosen once she reportedly asked federal agency twenty five million pay.it had been conjointly rumored that Bhumika Chawla, Anushka Shetty and Sneha were conjointly approached for the role. In middle December 2011, Amala Paul was thought-about for the role and screen tests were done on her.In late December 2011, Dil Raju proclaimed that Samantha was a part of the project, there by swing to rest all the rumors concerning the actor being replaced.He conjointly proclaimed that she would star opposite Mahesh within the film.In January 2012, it had been rumored that Amala Paul walked out of the film as a result of unknown reasons and Dil Raju was considering Telugu-born Tamil actor Anjali for the role. In January 2012, when months of speculation Dil Raju finally proclaimed that Anjali would play the feminine lead opposite Venkatesh. it had been conjointly proclaimed that fashionable Telugu actor Jayasudha was solid within the role of mother within the film.
In February 2012, news stone-broke out that Prakash dominion walked out of the project as a result of conflicts with Dil Raju. it had been rumored that film industry actor Anupam Kher was in talks to switch Prakash dominion within the film. This was conjointly later confirmed by Anupam Kher on his Twitter account. In March 2012, it had been rumored that Tamil actor Nassar was solid for the role. Finally when abundant speculation, Dil dominionu proclaimed that Prakash dominion was still a part of the film and processed that each one the reports concerning the rift between him and Prakash Raj were untrue. National Award winning actor Rohini Hattangadi was solid for the grand mother role within the film.Abhinaya was solid because the sister for Venkatesh and Mahesh within the film. it's conjointly disclosed that the characters of Venkatesh and Mahesh within the film wouldn't have names, however instead they're going to be said as Peddodu (elder) and Chinnodu (younger) severally.
Filming
In Gregorian calendar month 2011, throughout the launch of the film, it had been proclaimed that photography would begin from last week of Nov 2011. when months of delay, photography began close to Andhra University field in Visakhapatnam on eighteen January 2012. when wrapping up the Visakhapatnam schedule, the unit emotional to Kutralam, Tamil Nadu for the second schedule.photography was done from vi February 2012 to twenty seven February at Kutralam with all of the lead solid participating in it. photography resumed in Hyderabad on twelve March a pair of012 and continuing until 2 April. throughout the schedule, photography was done at centre mall in Banjara Hills, Sanathnagar and Ramoji Film town. On thirteen March, whereas photography at Sanathnagar in Hyderabad, large crowds turned up to observe the shoot and because the crowds became uncontrollable, the unit was forced to maneuver the shoot to a special location wherever scenes on Mahesh and Prakash dominion were recorded. photography resumed at Hyderabad on eleven April 2012. On fifteen April, the unit shifted from Hyderabad to Ahmedabad and photography occurred on the banks of Sabarmati stream and therefore the schedule continuing there until twenty five April.
A special house set value federal agency ten million was engineered at Ramoji Film town beneath the oversight of stage director A. S. Prakash, wherever major a part of photography occurred. a brand new schedule began on four Gregorian calendar month within the temple city of Ahobilam. A minor accident occurred once the film set that was in-built Ahobilam folded. it had been rumored that apart from a minor injury to 1 of the unit member, the film crew was safe and therefore the photography continuing within the sets when few hours of delay.when photography at Ahobilam until eight Gregorian calendar month, the unit emotional to Relangi village in West Godavari district. photography was wiped out Relangi until eleven Gregorian calendar month, wherever scenes on Venkatesh and Anjali were canned. photography was in dire straits few days in Bhadrachalam from sixteen Gregorian calendar month 2012.
The entire photography was stopped for over a month as a result of Samantha's health problem and her inconvenience. photography resumed on three Gregorian calendar month 2012 in Sriperumbudur close to Madras. On fifteen Gregorian calendar month, the manufacturers of the film proclaimed that they need completed seventy eight days of photography and still would need thirty days of further photography to finish off the complete film.The unit resumed photography on a pair of Gregorian calendar month at Ramanaidu Studios in Hyderabad.On twenty seven Gregorian calendar month, the ultimate leg of photography began at Ramoji Film town, wherever a Bhadrachalam temple set was engineered for the film by the stage director. On a pair of December, the producers proclaimed that apart from 2 songs, the remainder of the film's shooting together with the movie half was completed. On vi December 2012 one in every of the remaining 2 songs was recorded on Mahesh adult male and Samantha at Magarpatta in Pune. The last song within the film was recorded from eighteen to twenty one December on Venkatesh and Anjali in Kerala. the complete photography of the show was completed on twenty four December 2012.
Post-production
On vi Gregorian calendar month 2012, a pooja event was command to formally begin the soundtrack activities of the show. it had been rumored that the post-production activities would at the same time be wiped out order to finish the film in time for its meant December unleash.On twenty three Gregorian calendar month 2012, Samantha started soundtrack for her role within the film. it had been rumored that it had been her initial time soundtrack for a Telugu film, as her roles was antecedently dubbed by singer Chinmayi.the opposite feminine lead within the film, Anjali began soundtrack for her role on thirty Gregorian calendar month 2012. Mahesh adult male started soundtrack for his role on ten December 2012. Re-recording for the film was done by fashionable Telugu musician Mani Sharma.Mahesh adult male completed the voice soundtrack for his role on thirty one December 2012.
Release
The film was ab initio planned to unleash on twenty eight Gregorian calendar month 2012, however was delayed as a result of Samantha's health problem. On fifteen Gregorian calendar month 2012 Dil Raju command a press meet in Hyderabad and proclaimed that the film would unleash worldwide on twenty one December 2012. In Nov 2012, reports emerged that the film unleash date was deferred to Sankranthi week in January 2013, however these speculations were unemployed by Dil Raju and explicit that the film was still regular to unleash on twenty one December. but, on a pair of December 2012 an officer press note was free by the producers stating that the film would unleash on eleven January 2013. it had been rumored that SVSC would be the primary south Indian film to be screened at the AMC Empire twenty five theater in the big apple. The film was censored and given a 'U' certificate by the CBFC on eight January 2013. The film was free on eleven January 2013 in over 1500 screens worldwide. The film was free in eighty five theaters and one hundred screens in Hyderabad. Premiere shows for the film were command at few cities in state on the night of ten January 2013. The film premiered in USA on ten January 2013 at the AMC Empire twenty five theater in city district, the big apple town.
Marketing
On thirty one could 2012 Dil Raju command a news conference at Hyderabad and free a thirty second initial look teaser of the film through YouTube to coincide with Mahesh Babu's father, actor Krishna's birthday. The teaser was actively shared through social networking sites upon its unleash and had conjointly received positive response from the audience.Mahesh through his Twitter account acknowledged the response and thanked the producers of the film. Few days when the teaser unleash, a preview song from the film was free by Aditya Music. 3 initial look posters and dealing stills of the film were free on eight August 2012.All the 3 posters had a message signed by Venkatesh that browse "Happy birthday to my brother Mahesh Babu". A twelve second teaser was formally free on twelve December 2012 at 12:12 pm. Later that evening, a thirty second teaser was conjointly free by the producer. each the teasers were dedicated to Venkatesh on the eve of his birthday.
Pre-release revenues
In March 2012, fashionable film production company fourteen Reels amusement purchased the overseas distribution rights of the film for federal agency sixty million.The film was free by fourteen Reels through genus Ficus Movies within the overseas. it had been the best quantity ever got overseas rights of a Telugu film. The satellite rights of the film were sold to a number one Telugu channel for federal agency eighty five million. In Gregorian calendar month 2012, the theatrical distribution rights for the film in Krishna district were sold for a record value of federal agency twenty seven.5 million.The theatrical distribution rights for East Godavari district were purchased by Vintage Creations for federal agency twenty eight.3 million and therefore the distribution rights for Nellore district were sold to Srinikethan Films for federal agency eighteen.5 million.
Critical reception
The film received positive reviews from critics in Asian nation. Karthik Pasupulate of the days of Asian nation gave the film three.5 out of five stars and aforementioned "the show lives up to the tag of being a merry family entertainer" and complete that "It's a decent quaint family drama sans the same old masala, thus as long as you do not expect hearth works you may not be disappointed". Sangeetha Devi Dundoo of The Hindu gave the film a positive review business it a "joy ride" and praiseful the performances of Prakash dominion, Venkatesh, Mahesh adult male and Anjali. Radhika Rajamani of Rediff gave it three out of five stars and aforementioned "family relationships and values ar the most focus in Seethamma Vakitlo Sirimalle Chettu" and "the film could be a smart recent family human, with none violence, of the sort that was fashionable within the Fifties, '60s, and '70s" and complete by language "it looks alittle out of date".Reviewer from Indiaglitz.com gave a positive review for the film and known as it "a heart-tugging family entertainer".Jeevi of Idlebrain.com gave the film three.25 of five rating and aforementioned "SVSC could be a totally different and smart film to be watched in conjunction with the families".Mahesh S Koneru of 123Telugu.com gave a positive review and known as it "a fantastically woven tale of human emotions" and he aforementioned "The film could be a should watch, simply to envision Venkatesh and Mahesh adult male bond thus well on the massive screen and at last explicit "On the full, SVSC could be a Sankranthi human that you just ought to watch together with your family". Shekhar from Oneindia.in gave the film three out of five stars and aforementioned "the much-hyped show, that had created large expectations among the film goers, is actually a beautiful flick that suits the image of the superstars and it's an enormous treat for his or her fans this Sankranthi". Reviewer from CNN-IBN aforementioned "Despite the presence of stars like Mahesh adult male and Venkatesh, Seethamma Vakitlo Sirimalle Chettu (SVSC) boasts of being a prosperous multi-starrer throughout by giving equal weightage to each the actors" and value-added that "The film could or might not inspire one and every one, however it'll positively send everyone back home with a smile".
Box office
The film has collected INR250.1 million web across the world in four days and INR286.6 million web in 5 days. The film Sealed the fourth spot within the list of All Time prime Grossers of Telugu Cinema when Magadheera, Gabbar Singh and Dookudu. The film has collected a gross of INR547.5 million worldwide until one March 2013.The film completed a prosperous 50-day run in twenty five direct centers on three March 2013. The film has completed a prosperous one hundred days on twenty April 2013.
India
In India, the film took a decent gap upon unleash. The film collected INR98.1 million (US$1.6 million) in state on its gap day. The film has collected a gross of INR403.5 million in state until one March 2013.
Overseas
The film was premiered in USA on ten January 2013 at eighty nine locations. The film opened to positive response and grossed $304,047 via the premiere shows and set a record among south Indian films. In USA, the film set a gap record for Telugu films by aggregation or so $1.2 million within the initial 2 days.
Home media
The VCD's, DVD's and Blu-rays of the film were free on three could 2013 with the costs of $9.99 per videodisc and $19.99 per Blu-ray through the manufacturer Bhavani videodisc.The VCD's, DVD's and Blu-ray's of the film were free on three could 2013 with the costs of INR75 per VCD, INR149 per videodisc, INR999 per Blu-ray through the manufacturer Aditya Video. supply : Infibeam. The film has earned twenty six points within the MAA television channel TRP's and is at the highest position, when it had been telecasted on nine June 2013.
Soundtrack
Main article: Seethamma Vakitlo Sirimalle Chettu (soundtrack)
The sound recording for the film was composed by Mick J Meyer, with lyrics fenced in by Anantha Sreeram and Sirivennela Sitaramasastri. In June 2012, it had been proclaimed that the audio rights of the film were sold to Aditya Music. Promo of the primary song fenced in by Ananth Sreeram and sung by Chitra was free on thirty one could 2012. A thirty seconds promo of "Aaraduguluntada" song was free through Red FM ninety three.5 on twelve December 2012. All the seven promo songs were formally free by Aditya Music through their Facebook page on fourteen December 2012. The audio launch of the film was command at Ramanaidu Studios in Nanakramguda, Hyderabad on sixteen December 2012 and audio of the film was free on constant day. The audio was an enormous success and therefore the triple Pt disc perform of the film was continued twenty January 2013 at Shilpakala Vedika, Hyderabad.
In the city of Relangi lived a person referred to as "Relangi Mavayya" (RM uncle). A middle-class family with 2 sons Peddodu (elder) (Daggubati Venkatesh|A.K.A Venkatesh), Chinnodu (younger) (A.K.A./Prince/Mahesh Babu) and a girl. The RMs sister married into a moneyed family referred to as Vijayawada Manushulu and features a girl Seetha (Anjali). Seetha's lost her folks at kid birth and is said by RM uncle and family. Since childhood Seetha dreams of changing into Peddodu spouse, however he ne'er reciprocates her feelings, he simply calls her "osey" and "yemey?"! Peddodu doesn't wish to modification or please others and is incredibly introspective . Chinnodu, in contrast to his brother o fights for what's right. though the 2 brothers square measure exact opposite nevertheless terribly shut buddies. The RMs families bond get stronger and stronger as their lives square measure fill with day to day incidents.
Everything modified once Peddodu equal his job as a result of he was told by his boss to be additional friendly and to act along with his coworkers. Meanwhile, Seetha's paternal uncle the made family "Vijayawada Manushulu" detected through rumor mill that RM uncle would love Seetha to wed Pedoddu. However, Seetha's paternal uncle (Rao Ramesh) does not need that, Rao Ramesh, in contrast to the remainder of his family is jealous and hates the RMs of their social and economic standing. within the in the meantime Rao Ramesh's older girl is obtaining married and RMs family has been invited out of courtesy. Since RM uncle sends Chinnodu on his behalf. At this wedding Chinoddu sees Geetha (Samantha Ruth Prabhu|A.K.A Samantha), Rao Ramesh's younger girl, and it's love initially sight for each of them. though they have to go their separate ways that once the marriage, they exchange phone numbers and speak on an everyday basis. whereas RMs goes out of city to select up his girl (Abhinaya), he bumps into the newlyweds Rao Ramesh's girl, her husband, and his folks. The boy's folks see RMs girl and set a pelli choopulu (pre-engagement) for her and one in every of their shut friends. though Peddodu doesn't just like the alliance as a result of it came from Vijayawada, Chinnodu convinces him and also the wedding is about.
At the marriage, Relangi Mavayya asks Peddodu to face at the most entrance and greet everybody and Chinnodu to greet as folks square measure seated . the whole Vijayawada family arrives and Rao Ramesh has nothing however sick to talk of Relangi Mavayyas' family. once Peddodu is angry hearing this. Chinnodu tries to win over him to place on a brave face for the sake of their sister and parents' happiness only for the night and type out everything within the morning. However, this causes a friction between the brothers. Although, this friction doesn't last long. Their mother needs Peddodu to travel to Hyderabad along side Chinnodu for employment joined of their relatives United Nations agency had return for the marriage had secure employment for Peddodu. Peddodu reluctantly agrees and tags on. He goes to his relative's workplace for employment however is created to attend for a awfully long-standing, that makes Peddodu angry. He shouts at his relative and leaves the workplace. in the meantime Vijaywada family involves visit Hyderabad and Geetha (Samantha Ruth Prabhu) invitations Chinnodu for lunch. At lunch Chinnodu is surprise to visualize the whole family within the eating place. Even the family is stunned, they invite him to sit down with them and have lunch. Geetha's father finishes up insulting his father whereas conversing with him that makes Chinnodu angry and he lashes back and leaves. Geetha tries to pacify Chinnodu,but they each run into Peddodu accidentally United Nations agency is upset seeing Chinnodu with Viajayawada family. while not soliciting for any details, he like a shot leaves Hyderabad and his stubborn nature upsets Chinnodu. This causes a tension between the brothers until the tip of the moving-picture show.
In the middle of all the stress their father gets into Associate in Nursing accident whereas attempting to save lots of another person and is within the hospital. seems the person he saved could be a son of a detailed relative. The relative realizes that he misunderstood Relangi Mavayya of these years and he apologizes. Tension between the brothers grows additional once Peddodu tries to talk to Chinnodu however Chinnodu says they're sensible for nothing and can't accomplish something. Seetha United Nations agency witnesses this plans to go to [Bhadrachalam] to unravel all their family issues. For the Sri Rama Navami Kalyanam at the Bhadrachalam temple, mayhem rises owing to a brief circuit within the tent. in the meantime Peddodu and Chinnodu be a part of the Police and also the temple coordinators and begin guiding the folks to a safer place. whereas Peddodu saves Geetha and her family from a stampede, Chinnodu damages the electrical device with a rod with the recommendation of a journey Associate in Nursingd therefore putt an finish to the mayhem. once everything calms down Relangi Mavayya praises the 2 brothers for his or her bravery. He makes them perceive the worth of being friends with everybody and amorous folks. This changes the mindsets of the brothers likewise as Geetha's father. The brothers unite and Peddodu declares his love for Seetha expresses it by line of work her by her name. At the tip Seetha's marries Peddodu, Geetha's wedding is planned with Chinnodu and Geetha's father apologizies to Relangi Mavayya. As secure the used brothers gift their granny a collection of golden bangles.
Production
Development
Srikanth Addala, WHO debuted with Kotha Bangaru Lokam (2008), had worked for 2 years on the script of this film. The film was ab initio planned to be created with Pawan Kalyan and Venkatesh, however the previous was replaced with Mahesh.Dil Raju confirmed in early January 2012 that Samantha was a part of the project and would be paired opposite Mahesh adult male. Mick J Meyer was roped in to get the music.K. V. Guhan would handle the filming, whereas Anantha Sreeram and Sirivennela Sitaramasastri are going to be authorship the lyrics for the songs.[9]
Casting
In Nov 2010, it had been rumored that director Srikanth Addala and Dil Raju were aiming to create a multi-starrer film which that they had approached Venkatesh for one in every of the most leads. affected with the script, Venkatesh united to star within the film and instructed Pawan Kalyan for the opposite role. Initial reports instructed that Pawan united to be a part of the film and photography would begin in early or mid-2011. however later it had been rumored that Pawan opted out of the film for unknown reasons. though Venkatesh was committed to the project, Srikanth was unable to zero in on the opposite lead role and therefore the film was thought to be shelved. however in June 2011, news concerning the film yet again surfaced once it had been rumored that Mahesh adult male was keen to try and do the film once Dil Raju and Srikanth met him whereas shooting for Dookudu at Hyderabad. In Gregorian calendar month 2011, it had been rumored that Venkatesh and Mahesh are going to be a part of Seethamma Vakitlo Sirimalle chettu and photography can begin in Gregorian calendar month 2011.In Gregorian calendar month 2011, Venkatesh met Mahesh on the sets of Dookudu thereby strengthening the claims of them operating along. In early Gregorian calendar month, the film was formally launched and it had been rumored that Mahesh Babu's Dookudu co-star Samantha was solid for the film.At the launch of the show, it had been conjointly disclosed that Venkatesh and Mahesh would play brothers within the film which Prakash dominion was solid for the role of their father within the film. it had been rumored that the manufacturers of the film were having a tricky time to find AN actor to star opposite Venkatesh. it had been rumored that Trisha Krishnan was solid within the film, WHO but unemployed the claims. it had been later rumored that Nayantara was fascinated by the project, however wasn't chosen once she reportedly asked federal agency twenty five million pay.it had been conjointly rumored that Bhumika Chawla, Anushka Shetty and Sneha were conjointly approached for the role. In middle December 2011, Amala Paul was thought-about for the role and screen tests were done on her.In late December 2011, Dil Raju proclaimed that Samantha was a part of the project, there by swing to rest all the rumors concerning the actor being replaced.He conjointly proclaimed that she would star opposite Mahesh within the film.In January 2012, it had been rumored that Amala Paul walked out of the film as a result of unknown reasons and Dil Raju was considering Telugu-born Tamil actor Anjali for the role. In January 2012, when months of speculation Dil Raju finally proclaimed that Anjali would play the feminine lead opposite Venkatesh. it had been conjointly proclaimed that fashionable Telugu actor Jayasudha was solid within the role of mother within the film.
In February 2012, news stone-broke out that Prakash dominion walked out of the project as a result of conflicts with Dil Raju. it had been rumored that film industry actor Anupam Kher was in talks to switch Prakash dominion within the film. This was conjointly later confirmed by Anupam Kher on his Twitter account. In March 2012, it had been rumored that Tamil actor Nassar was solid for the role. Finally when abundant speculation, Dil dominionu proclaimed that Prakash dominion was still a part of the film and processed that each one the reports concerning the rift between him and Prakash Raj were untrue. National Award winning actor Rohini Hattangadi was solid for the grand mother role within the film.Abhinaya was solid because the sister for Venkatesh and Mahesh within the film. it's conjointly disclosed that the characters of Venkatesh and Mahesh within the film wouldn't have names, however instead they're going to be said as Peddodu (elder) and Chinnodu (younger) severally.
Filming
In Gregorian calendar month 2011, throughout the launch of the film, it had been proclaimed that photography would begin from last week of Nov 2011. when months of delay, photography began close to Andhra University field in Visakhapatnam on eighteen January 2012. when wrapping up the Visakhapatnam schedule, the unit emotional to Kutralam, Tamil Nadu for the second schedule.photography was done from vi February 2012 to twenty seven February at Kutralam with all of the lead solid participating in it. photography resumed in Hyderabad on twelve March a pair of012 and continuing until 2 April. throughout the schedule, photography was done at centre mall in Banjara Hills, Sanathnagar and Ramoji Film town. On thirteen March, whereas photography at Sanathnagar in Hyderabad, large crowds turned up to observe the shoot and because the crowds became uncontrollable, the unit was forced to maneuver the shoot to a special location wherever scenes on Mahesh and Prakash dominion were recorded. photography resumed at Hyderabad on eleven April 2012. On fifteen April, the unit shifted from Hyderabad to Ahmedabad and photography occurred on the banks of Sabarmati stream and therefore the schedule continuing there until twenty five April.
A special house set value federal agency ten million was engineered at Ramoji Film town beneath the oversight of stage director A. S. Prakash, wherever major a part of photography occurred. a brand new schedule began on four Gregorian calendar month within the temple city of Ahobilam. A minor accident occurred once the film set that was in-built Ahobilam folded. it had been rumored that apart from a minor injury to 1 of the unit member, the film crew was safe and therefore the photography continuing within the sets when few hours of delay.when photography at Ahobilam until eight Gregorian calendar month, the unit emotional to Relangi village in West Godavari district. photography was wiped out Relangi until eleven Gregorian calendar month, wherever scenes on Venkatesh and Anjali were canned. photography was in dire straits few days in Bhadrachalam from sixteen Gregorian calendar month 2012.
The entire photography was stopped for over a month as a result of Samantha's health problem and her inconvenience. photography resumed on three Gregorian calendar month 2012 in Sriperumbudur close to Madras. On fifteen Gregorian calendar month, the manufacturers of the film proclaimed that they need completed seventy eight days of photography and still would need thirty days of further photography to finish off the complete film.The unit resumed photography on a pair of Gregorian calendar month at Ramanaidu Studios in Hyderabad.On twenty seven Gregorian calendar month, the ultimate leg of photography began at Ramoji Film town, wherever a Bhadrachalam temple set was engineered for the film by the stage director. On a pair of December, the producers proclaimed that apart from 2 songs, the remainder of the film's shooting together with the movie half was completed. On vi December 2012 one in every of the remaining 2 songs was recorded on Mahesh adult male and Samantha at Magarpatta in Pune. The last song within the film was recorded from eighteen to twenty one December on Venkatesh and Anjali in Kerala. the complete photography of the show was completed on twenty four December 2012.
Post-production
On vi Gregorian calendar month 2012, a pooja event was command to formally begin the soundtrack activities of the show. it had been rumored that the post-production activities would at the same time be wiped out order to finish the film in time for its meant December unleash.On twenty three Gregorian calendar month 2012, Samantha started soundtrack for her role within the film. it had been rumored that it had been her initial time soundtrack for a Telugu film, as her roles was antecedently dubbed by singer Chinmayi.the opposite feminine lead within the film, Anjali began soundtrack for her role on thirty Gregorian calendar month 2012. Mahesh adult male started soundtrack for his role on ten December 2012. Re-recording for the film was done by fashionable Telugu musician Mani Sharma.Mahesh adult male completed the voice soundtrack for his role on thirty one December 2012.
Release
The film was ab initio planned to unleash on twenty eight Gregorian calendar month 2012, however was delayed as a result of Samantha's health problem. On fifteen Gregorian calendar month 2012 Dil Raju command a press meet in Hyderabad and proclaimed that the film would unleash worldwide on twenty one December 2012. In Nov 2012, reports emerged that the film unleash date was deferred to Sankranthi week in January 2013, however these speculations were unemployed by Dil Raju and explicit that the film was still regular to unleash on twenty one December. but, on a pair of December 2012 an officer press note was free by the producers stating that the film would unleash on eleven January 2013. it had been rumored that SVSC would be the primary south Indian film to be screened at the AMC Empire twenty five theater in the big apple. The film was censored and given a 'U' certificate by the CBFC on eight January 2013. The film was free on eleven January 2013 in over 1500 screens worldwide. The film was free in eighty five theaters and one hundred screens in Hyderabad. Premiere shows for the film were command at few cities in state on the night of ten January 2013. The film premiered in USA on ten January 2013 at the AMC Empire twenty five theater in city district, the big apple town.
Marketing
On thirty one could 2012 Dil Raju command a news conference at Hyderabad and free a thirty second initial look teaser of the film through YouTube to coincide with Mahesh Babu's father, actor Krishna's birthday. The teaser was actively shared through social networking sites upon its unleash and had conjointly received positive response from the audience.Mahesh through his Twitter account acknowledged the response and thanked the producers of the film. Few days when the teaser unleash, a preview song from the film was free by Aditya Music. 3 initial look posters and dealing stills of the film were free on eight August 2012.All the 3 posters had a message signed by Venkatesh that browse "Happy birthday to my brother Mahesh Babu". A twelve second teaser was formally free on twelve December 2012 at 12:12 pm. Later that evening, a thirty second teaser was conjointly free by the producer. each the teasers were dedicated to Venkatesh on the eve of his birthday.
Pre-release revenues
In March 2012, fashionable film production company fourteen Reels amusement purchased the overseas distribution rights of the film for federal agency sixty million.The film was free by fourteen Reels through genus Ficus Movies within the overseas. it had been the best quantity ever got overseas rights of a Telugu film. The satellite rights of the film were sold to a number one Telugu channel for federal agency eighty five million. In Gregorian calendar month 2012, the theatrical distribution rights for the film in Krishna district were sold for a record value of federal agency twenty seven.5 million.The theatrical distribution rights for East Godavari district were purchased by Vintage Creations for federal agency twenty eight.3 million and therefore the distribution rights for Nellore district were sold to Srinikethan Films for federal agency eighteen.5 million.
Critical reception
The film received positive reviews from critics in Asian nation. Karthik Pasupulate of the days of Asian nation gave the film three.5 out of five stars and aforementioned "the show lives up to the tag of being a merry family entertainer" and complete that "It's a decent quaint family drama sans the same old masala, thus as long as you do not expect hearth works you may not be disappointed". Sangeetha Devi Dundoo of The Hindu gave the film a positive review business it a "joy ride" and praiseful the performances of Prakash dominion, Venkatesh, Mahesh adult male and Anjali. Radhika Rajamani of Rediff gave it three out of five stars and aforementioned "family relationships and values ar the most focus in Seethamma Vakitlo Sirimalle Chettu" and "the film could be a smart recent family human, with none violence, of the sort that was fashionable within the Fifties, '60s, and '70s" and complete by language "it looks alittle out of date".Reviewer from Indiaglitz.com gave a positive review for the film and known as it "a heart-tugging family entertainer".Jeevi of Idlebrain.com gave the film three.25 of five rating and aforementioned "SVSC could be a totally different and smart film to be watched in conjunction with the families".Mahesh S Koneru of 123Telugu.com gave a positive review and known as it "a fantastically woven tale of human emotions" and he aforementioned "The film could be a should watch, simply to envision Venkatesh and Mahesh adult male bond thus well on the massive screen and at last explicit "On the full, SVSC could be a Sankranthi human that you just ought to watch together with your family". Shekhar from Oneindia.in gave the film three out of five stars and aforementioned "the much-hyped show, that had created large expectations among the film goers, is actually a beautiful flick that suits the image of the superstars and it's an enormous treat for his or her fans this Sankranthi". Reviewer from CNN-IBN aforementioned "Despite the presence of stars like Mahesh adult male and Venkatesh, Seethamma Vakitlo Sirimalle Chettu (SVSC) boasts of being a prosperous multi-starrer throughout by giving equal weightage to each the actors" and value-added that "The film could or might not inspire one and every one, however it'll positively send everyone back home with a smile".
Box office
The film has collected INR250.1 million web across the world in four days and INR286.6 million web in 5 days. The film Sealed the fourth spot within the list of All Time prime Grossers of Telugu Cinema when Magadheera, Gabbar Singh and Dookudu. The film has collected a gross of INR547.5 million worldwide until one March 2013.The film completed a prosperous 50-day run in twenty five direct centers on three March 2013. The film has completed a prosperous one hundred days on twenty April 2013.
India
In India, the film took a decent gap upon unleash. The film collected INR98.1 million (US$1.6 million) in state on its gap day. The film has collected a gross of INR403.5 million in state until one March 2013.
Overseas
The film was premiered in USA on ten January 2013 at eighty nine locations. The film opened to positive response and grossed $304,047 via the premiere shows and set a record among south Indian films. In USA, the film set a gap record for Telugu films by aggregation or so $1.2 million within the initial 2 days.
Home media
The VCD's, DVD's and Blu-rays of the film were free on three could 2013 with the costs of $9.99 per videodisc and $19.99 per Blu-ray through the manufacturer Bhavani videodisc.The VCD's, DVD's and Blu-ray's of the film were free on three could 2013 with the costs of INR75 per VCD, INR149 per videodisc, INR999 per Blu-ray through the manufacturer Aditya Video. supply : Infibeam. The film has earned twenty six points within the MAA television channel TRP's and is at the highest position, when it had been telecasted on nine June 2013.
Soundtrack
Main article: Seethamma Vakitlo Sirimalle Chettu (soundtrack)
The sound recording for the film was composed by Mick J Meyer, with lyrics fenced in by Anantha Sreeram and Sirivennela Sitaramasastri. In June 2012, it had been proclaimed that the audio rights of the film were sold to Aditya Music. Promo of the primary song fenced in by Ananth Sreeram and sung by Chitra was free on thirty one could 2012. A thirty seconds promo of "Aaraduguluntada" song was free through Red FM ninety three.5 on twelve December 2012. All the seven promo songs were formally free by Aditya Music through their Facebook page on fourteen December 2012. The audio launch of the film was command at Ramanaidu Studios in Nanakramguda, Hyderabad on sixteen December 2012 and audio of the film was free on constant day. The audio was an enormous success and therefore the triple Pt disc perform of the film was continued twenty January 2013 at Shilpakala Vedika, Hyderabad.
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